Carrie Elspeth

With a background in design and a childhood filled with making jewellery for friends and family, Carrie set up her jewellery business in 1999. Determined to become a market leader in creating a well-designed, accessible and beautiful product that would be handmade locally, Carrie’s business foundations still hold strong to this day.

The business has grown incredibly since Carrie first opened a little studio in the rural market-town of Cowbridge, South Wales. She now occupies a large studio-warehouse in the same town, employs eight staff and has a team of fifteen local outworkers who manufacture the jewellery to the same high standards that Carrie first implemented a decade ago.

Carrie still gathers beads from all over the world, choosing carefully for each new range she designs, inspired by colour and shape as she always has been. 

The hard work and commitment from Carrie and her dedicated team has not gone unnoticed. Over the years Carrie has been crowned winner at the Welsh Woman of the Year Awards for Best Small Business Owner and achieved the glowing accolade of being finalist for “Best Service to Independent Retail” at The Greats industry awards. She has also won the Welsh Young Business Achiever and World Young Business Achiever in Innovation and Design awards, culminating in an invitation to Buckingham Palace to meet the Queen!

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